eCommerce & Shopify Growth Services

Most Shopify stores run Google Shopping on autopilot: a raw product feed, generic titles, and Smart or Performance Max campaigns bidding blind. That is usually the single most wasteful ad spend in the account.

We rebuild the foundation first. Product titles rewritten around how UK shoppers actually search. Clean GTINs and product categories. High-contrast, compliant imagery. Custom labels that let us bid by margin, bestseller status, or season — so budget flows to the products that make you money, not just the ones that get clicks.

Then we fix Merchant Center itself: disapprovals, mismatched prices, missing shipping and returns info — the quiet issues that throttle impressions without ever showing up as an "error" in your ads account.

The result is Shopping and Performance Max campaigns with clean data, honest reporting, and spend tied to contribution margin, not vanity ROAS.

We wrote a full walkthrough of our process here: Google Shopping feed optimisation guide →

1. Free store audit. Every engagement starts with a full-funnel review of your store: traffic, product pages, cart, checkout, feed, and ads. You get a prioritised list of what's costing you sales before we touch anything. Book your free audit →
2. Prioritised roadmap. We rank every fix by expected revenue impact and effort. The changes that move the needle fastest come first — not a 40-point list of nice-to-haves.
3. Implementation. Design tweaks, feed rebuilds, app integrations, campaign restructures — done properly, tested before anything goes live, and documented so your team understands what changed and why.
4. Measure and compound. Monthly reporting in plain English: what changed, what it did to revenue, and what's next. Optimisation compounds — the stores that win are the ones that keep testing.

We're a good fit if: you run an established Shopify store with real traffic, you're spending on ads but conversion isn't keeping up, or you know your feed and campaigns were set up in a hurry and never revisited.

We're probably not the right agency if: your store launched last week and has no traffic data yet (CRO needs data to work with — we'd tell you to come back in a few months), or you're looking for someone who promises overnight rankings. We don't do either.

Do you build new Shopify stores, or only optimise existing ones?

Both. We design and build new Shopify stores from scratch, and we take on existing stores for optimisation, CRO, and growth marketing. Many clients start with an audit and stay for the ongoing work.

How much does it cost?

It depends on scope — a feed rebuild costs less than a full CRO programme. That's exactly why every engagement starts with a free audit: you get a fixed, itemised quote before committing to anything. No hourly black holes.

How long until I see results?

Quick wins (speed fixes, checkout friction, feed disapprovals) typically move numbers within weeks. Structured CRO testing compounds over months — anyone promising overnight transformation is selling something. We'll tell you honestly what to expect for your store in the audit.

Can you migrate my store to Shopify from WooCommerce, Wix, or Squarespace?

Yes. We handle full migrations: products, customers, order history, URL redirects (so you don't lose your Google rankings), and theme rebuilds. Migrations are planned to avoid downtime and SEO damage.

Will you work with our in-house team or existing ad agency?

Happily. We're often brought in as the Shopify and feed specialists alongside an in-house marketer or a generalist agency. Clear roles, shared reporting, no turf wars.

Does CRO work for smaller stores?

CRO testing needs traffic volume to reach statistical significance, so for smaller stores we focus on heuristic fixes, best-practice checkout and product page work, and getting your foundations (speed, feed, tracking) right first. We'll tell you straight which stage you're at.